Give me your grossest headlines!
I’ve got a theory I’m testing and I’d love to have your help. All you need to do is post the most cringeworthy headlines of promotions that you’ve seen or received. Ideally, to keep things consistent...
View ArticleExactly What To Say If Someone Asks for a Refund
Years ago, I got an email from a client that said something to the effect of, “I feel like the sales letter kind of hyped this up and it wasn’t what you said it was. I went back and read the sales...
View ArticleSales Letter Case Study: My Hollyhock Retreat Problems
I recently sent an email out to about a quarter of my list. It went to people who had opened previous emails about my upcoming, five day retreat at Hollyhock. The situation that prompted the sales...
View ArticleStop Wasting People’s Time: The Incredible Cost of Being Fuzzy
This is a blog post I’ve wanted to write for a while. It’s about the incredible costs to you and others of being fuzzy in your marketing and sales communications. I’m writing this to share the other...
View ArticleA 16-Point Outline of a Solid Sales Letter
Sales letters get a bad rap. They are often avoided by good-hearted people because they have the appearance of bad things they’ve seen and with which they never want to be associated. But here’s my...
View ArticlePlay the Long Game with Your Sales Copy (and get more clients)
Guest Post by Ling Wong How do you feel when you come across pushy sales pages with big red headlines, yellow highlighters and blinking arrows pointing to the “buy now” buttons? (You know what I’m...
View ArticleBe More Repulsive
A simple, counter-intuitive idea for you today. You’ve likely been told the importance of niche in marketing. Likely you’ve heard this from myself. You’ve likely heard about the importance of...
View ArticleGuest Post: The One Copywriting Secret Tool We All Have
by Ling Wong | business-soulwork.com This article is adapted from Ling’s new book on Copywriting for Coaches, Consultants, Solopreneurs & Small Businesses – How To Turn Your Personal Brand into...
View ArticleCoaching As Activism
What if your coaching could be a potent, effective and inspiring form of activism? In asking this question, I am suggesting something to you that might be hard to hear: there’s a good chance that it’s...
View ArticleMentorship Program Case Study #2: Healer, Rachel Warrington – Yarrow Healing...
Rachel joined my Mentorship Program a couple of years ago. She is a healer from Victoria who struggled, as many healers do, to find some semblance of a niche. What they do could, conceivably, help...
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